It's actually an interesting story - when it was founded, the founders were really interested in launching what is now called the Equity Crowdfunding. Indiegogo is really proud to be the first major crowdfunding company. Ten years later, how has the business changed? How has the process changed? There were some efforts before that, but this is the one that went mainstream. It's been about 10 years since Indiegogo launched and really created this field of crowdfunding. I spoke with Mandelbrot about the evolution of crowdfunding, why Indiegogo campaigns are an essential tool to bring products to market and, because we were at CES, the cool products we saw at the show. They've introduced new services to the crowdfunding platform like equity services, and recently, ICO and blockchain investments. Since then, they've expanded their offerings and allow people to raise funds for any idea, charity, or startup.
The founders started on the idea in 2007 and in 2008, Indiegogo launched at the Sundance Film Festival as a platform for filmmakers. My guest in this episode is David Mandelbrot, CEO of the crowdfunding website Indiegogo.
#Indiegogo smalland how to
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